Thanks for Trying, ChatGPT
Ah, AI. You either love it or hate it. Have whole-heartedly embraced it or are afraid of it. As a veteran writer, here’s my take on what AI is good for… and what it’s not.
How Hard Can it Be? What Baking and Writing Have in Common
Ever tried, and failed, to create a "simple" cake? How about a simple marketing email or blog post? What baking and writing have in common, and when to call in a professional.
The Office Depot Tweet That Got Me to Spend $100, and Other Effective Copy
What makes someone open an email, click on a Facebook ad, or buy a product in a promoted tweet? Good copy. Here are 3 copywriting techniques that worked on me this week.
Content Marketing During COVID-19: The Good, the Bad, and the Baffling
Content marketing in the time of COVID-19 is tricky. Even major brands are getting it wrong. Here are 3 tips to get your messaging right during this global crisis.